Smart grid and energy software veteran to provide marketing leadership for Nexant solutions

Nov 11, 2013

SAN FRANCISCO – Nexant announced today that Dan Gruidel, former Vice President, Strategic and Solution Marketing for Ventyx (an ABB company), has been appointed Vice President of Global Marketing.  Reporting to Nexant CEO Basem Sarandah, Gruidel will assume responsibility for directing Nexant’s marketing team and leading the company’s worldwide marketing initiatives for all of its products and services.

While at Ventyx—an enterprise software, data, and advisory services provider to the energy, utility, and mining industries—Gruidel managed a worldwide team responsible for global and regional marketing, demand generation, brand management, advertising, public relations, and analyst relations. His previous positions include Senior Director, Global Market Development for Global Energy Decisions, Inc., an enterprise software, data, and advisory services provider with over 400 energy and utility customers worldwide and National Sales Manager for Platts/McGraw Hill Inc., a leading provider of energy information, historical energy market data, and daily energy market pricing indices.

 “As a hands-on, results-driven leader with years of experience building and leading world-class marketing teams, Dan has proven he can create and integrate effective marketing programs that will be invaluable in helping Nexant continue to grow and solidify our position as a market leader,” said Sarandah. “Dan brings deep energy industry experience, a passion for marketing, and a commitment to customer success that reinforces our dedication to delivering unique and powerful solutions to the industries and customers we serve.”

Gruidel has a B.S. in telecommunications from Eastern New Mexico University and an M.A. in integrated marketing communications from the University of Colorado.


Nexant is a global industry leader focused on every facet of energy planning, development, and implementation, with extensive experience and expertise in energy efficiency, demand side management, clean energy, and energy advisory services. It offers a comprehensive suite of best-in-class services and software designed to transform utility business processes and implement smart grid and demand management initiatives. Over the last decade, the company has been developing and commercializing technology solutions—such as Nexant iEnergy®, Nexant Grid360™, Nexant iHedge®, and Nexant RevenueManager®—enabling utilities, power producers, and retailers to improve operational and financial efficiency, reduce risk, and enhance customer engagement across the energy value chain.  Nexant is headquartered in San Francisco, California and operates from 32 corporate, representative, and project offices located throughout the United States, Europe, the Middle East, Africa, and Asia.