Senior Marketing Account Representative
Lynn Belken is the Senior Marketing Account Representative in Nexant’s Utility Services (UTS) business unit located in the Madison, Wisconsin office. With nearly 20 years of professional communications and project management experience, Lynn has dedicated the majority of her career to promoting energy programs—joining Nexant in 2016. Prior to joining Nexant, Lynn owned her own consulting company providing marketing solutions for businesses, including both social media and traditional marketing strategy. Prior to consulting, she was the Director of Marketing and Customer Education at WPPI Energy where she utilized her years of marketing experience to get target audiences to do the right thing, and save energy. During her tenure at Wisconsin Energy Conservation Corporation (WECC), she specialized in cross-sector marketing management, planning, campaign management, and marketing/outreach strategic planning for energy efficiency and renewable energy programs in Wisconsin. She holds an MBA; Marketing Emphasis from Edgewood College in Madison, Wisconsin, and a BS in Business Communication from the University of Wisconsin – River Falls.