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Holistic electrification strategy
Jan 16, 2019
Brad Simcox
Electrification has been coming up constantly in our industry over the past couple of years. As far as what electrification is—my colleague Jeff Baker recently wrote a great blog on the subject,...
Chemical Company CRT
Jan 13, 2019
Sadara Chemical Company ( Sadara ) today achieved another significant milestone, having safely completed the Creditors Reliability Test (CRT), a rigorous effort designed to demonstrate the...
Utility Services
Jan 10, 2019
Lynn Belken
What do companies like Apple, Coke, and Nike all have in common? Successful emotion-based marketing. Meaning, the ability to make you feel. Feel like you’re trendy, close to friends, or athletic;...