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Jan 16, 2019
Electrification has been coming up constantly in our industry over the past couple of years. As far as what electrification is—my colleague Jeff Baker recently wrote a great blog on the subject,...
Jan 13, 2019
Sadara Chemical Company ( Sadara ) today achieved another significant milestone, having safely completed the Creditors Reliability Test (CRT), a rigorous effort designed to demonstrate the...
Jan 10, 2019
What do companies like Apple, Coke, and Nike all have in common? Successful emotion-based marketing. Meaning, the ability to make you feel. Feel like you’re trendy, close to friends, or athletic;...
